Signage in Carre

Assigned by the Royal Theatre Carré, Studio Tjimkje designed and optimised the new signage of the world famous theatre Carré in Amsterdam. The reference boards have been replaced by golden and black murals, which match and blend perfectly with the colour, style and spirit of the historical building.


Design: Tjimkje de Boer
Assignment: signage
Assigned by: Royal Theater Carré
Year of design:
Location: Amsterdam

Logical logistics

This beautiful theater located at the Amstel River, can traditionally been divided in two parts. With your back towards the Amstel, you automatically face the stage. From this point of view, the symmetrical structure of the building naturally splits it into a left and right part. Even and odd, in the previous signage. The latter, however, caused a lot of confusion. In order to prevent this confusion in the future, we decided to restore the old dividing between left and right, while communicating this in a very clear and prominent way.

Pure and simple

By consistently using the variations in typography from the existing corporate identity, a clear deviation between routing and place of destination is created.

Ice cream

The theater traditionally built as a circus, has a strong tradition of selling ice cream and popcorn from the cloakrooms. What better to communicate this  than an old school ice cream sign?

Royal Theater Carré

A place full of history and tradition, well-known in Amsterdam and far beyond, it was therefore an honor to carry out this assignment.